A variety of startups and established firms are innovating to make tires better, cleaner, and safer.
A variety of startups and established firms are innovating to make tires better, cleaner, and safer.
  • In the EV revolution, tires remain largely unchanged, posing environmental and safety issues.
  • A variety of startups and established firms are innovating to make tires better, cleaner, and safer.
  • Here are 7 companies that are reinventing tires to watch.

As auto manufacturing undergoes an EV revolution, one part of cars remains basically unchanged: the tires.

That's a problem, because tires are troublesome. Drivers must keep track of their condition because driving on old, bald tires is a disaster waiting to happen.