Gen Z doesn't want financial advice from banks or celebrities. They're going to mom and dad instead.

• 64% of college students rely on family for financial guidance, according to a new survey.
• They beat out banks, friends, and celebrities as the most frequent source of financial advice.
• Another survey found that over 6 in 10 Gen Z said they were still financially dependent on their parents.

Younger people in need of financial advice are not turning to banks or successful entrepreneurs — they're going to mom and dad instead.