Panera founder says the idea of 'swashbuckling' entrepreneurs finding success from taking big risks is 'a myth'

• Panera founder Ron Shaich says that successful entrepreneurs are opportunists, not risk-takers.
• In his new book, Shaich says the "swashbuckling entrepreneur of popular imagination" is a myth.
• A good entrepreneur is someone who's able to see opportunities others don't, Shaich says.

Although a German study once found that millionaires are more likely to take risks, founder and former Panera CEO Ron Shaich disagrees that leaning into risk is a winning strategy — he argues that successful entrepreneurs and creators are actually risk-averse.