Panera's founder once threw a loaf of bread at his executive's head as an 'unconventional' management tactic

• Panera founder and ex-CEO Ron Shaich once threw a baguette at an executive's head in frustration.
• Shaich tells the story in his book, calling it one of his "more unconventional management tactics."
• Shaich told Insider he was trying to point out issues the company was having with its bread quality.

Panera's founder and former CEO Ron Shaich says he once threw a baguette at one of his executives' heads in a "spontaneous display of frustration."