(L-R) former New Jersey Gov. Chris Christie, former U.N. Ambassador Nikki Haley, Florida Gov. Ron DeSantis, Vivek Ramaswamy and U.S. Sen. Tim Scott (R-SC) on a stage behind podiums.
Republican presidential candidates (L-R) former New Jersey Gov. Chris Christie, former U.N. Ambassador Nikki Haley, Florida Gov. Ron DeSantis, Vivek Ramaswamy and U.S. Sen. Tim Scott (R-SC) participate in the NBC News Republican Presidential Primary Debate.
  • Five GOP candidates sparred at the third Republican debate that once more was missing the frontrunner: Donald Trump.
  • How did they do? In short, they blew it.
  • None of them managed to command the media attention needed to have a successful primary.

Primary elections matter for a lot of reasons. Sure, there's the election bit and the delegate math and all the actual things a candidate needs to win in order to become their party's standard bearer.