AI models are 'just scratching the surface' and will 'skyrocket in the near future,' Google Cloud director says

• AI models will "skyrocket" as they attract interest from companies, a Google Cloud director says.
• Tarek Khalil told Business Insider that the AI race was only just getting started.
• Google is preparing to launch its Gemini AI model, seen as a competitor to OpenAI's GPT-4.

The AI arms race has only just started between companies that are integrating the technology, a Google Cloud director said.

In an interview with Business Insider, Tarek Khalil, director, Middle East and North Africa, said the recent competitiveness was "only the beginning."