AI is one of 2023's hottest topics — but it's still a tiny part of most businesses, Accenture data show

• Generative AI has taken the world by storm — but most companies haven't leaned into it just yet.
• Only a fraction of Accenture's bookings this year were related to generative AI.
• Companies don't yet have protocols needed to protect private data, Accenture's CEO told the FT. 

There's been a lot of talk about generative AI opening myriad opportunities for businesses, helping them to boost productivity, save time, and make money.