Jennifer Ortakales Dawkins/Insider
- Amazon announced it will reduce seller fees on clothing under $20.
- The move comes as Shein gains market share and recently filed to go public.
- Several retailers are trying to compete with Shein.
Amazon may be buckling under the weight of fast-fashion retailer Shein's success.
On Tuesday, Amazon announced it would reduce its seller fees from 17% to 5% for apparel under $15. Clothing priced between $15 to $20 will incur a 10% fee. The new rates will start in January.