Courtesy Avocados From Mexico
- Alvaro Luque is the president and CEO of Avocados from Mexico.
- Luque is excited to work with Gen Z, which he called "the new wave of consumers for the future."
- Luque's insights are part of Business Insider's year-end leadership series, "Looking Ahead 2024."
"Avocados don't get boring at all," Alvaro Luque, the president and CEO of Avocados from Mexico, told Business Insider.
Avocados from Mexico — a marketing nonprofit that promotes products from two organizations, the Mexican Hass Avocado Importer Association and the Association of Avocado Exporting Producers and Packers of Mexico — was started 10 years ago to tap into Americans' love of the fruit, Luque explained.