Screenshot of Blackstone video showing staff singing and dancing in fancy dress for holiday video
  • Blackstone released its annual holiday video on Thursday.
  • The premise was Blackstone going on a Taylor Swift-inspired tour to woo over potential clients.
  • "Can cringe be a SEC violation?" one social media user posted as the video was widely roasted.

Companies are cashing in on the Taylor Swift buzz to release themed products and market their brands – and Blackstone is no exception.

The $1 trillion investment-management company released its annual holiday video on Thursday, and this year the premise was Blackstone copying Swift by going on an "Alternatives Era" tour to woo over potential clients.