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- 2023 was a huge year for live events, with the Eras Tour and Renaissance Tour reshaping the economy.
- StubHub released a report that shows female artists like Taylor Swift and Beyonce outearned last year's top artists.
- And part of that is driven by just how much Gen Zers and millennials prize live experiences.
It's Taylor Swift's and Beyonce's world, and we're all just living in it.