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- Adam Neumann said Flow would either "compete or partner" with WeWork.
- From what I could tell after visiting its first building, Flow doesn't need WeWork.
- Flow is putting a big emphasis on professional networking; residents I spoke to say it's been helpful.
When I walked into the lobby of Society Las Olas, an Adam Neumann-owned apartment building in Fort Lauderdale, Florida, I felt like I was entering a WeWork. There were playful neon signs on the wall ("Choose Happiness"), colorful midcentury-modern furniture, soft lighting, and lush greenery.
I had come here to try to better understand Neumann's secretive new residential real estate startup, Flow.