Brandon Jones.
- Lisa Morris parlayed her acting career on Broadway into a business career.
- Now, the "accidental entrepreneur" wears several hats at multiple companies.
- Her latest investment is in SociAvi, a product to help the elderly use technology safely.
As a theater kid, Lisa Morris didn't anticipate a business career. In fact, she would call herself an "accidental entrepreneur."
"While I was touring, I felt that our travel was handled poorly. So I started what I thought at the time was going to be a little side hustle, just a little extra money while I was touring, booking the travel not only for my own tour, but for other people's touring companies," Morris told Business Insider.
She said she got a call from "Jersey Boys," then "Spamalot," and realized she had found an underserved niche market.