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- White Claw is introducing an alcohol-free version of its hard seltzer.
- It's offering four 0% flavors, each containing only 15 calories.
- The move comes as some young people turn away from drinking alcohol.
White Claw, the hard seltzer brand associated with young millennial bros, is going soft – with an alcohol-free variant.
White Claw 0% Alcohol will hit shelves in January in four fruit flavors, the company said Tuesday. The drink mixes "iconic White Claw flavors" and "elevated new secondary beverage alcohol drinks notes," which could mean they'll taste like regular White Claw flavors, just without the booze.