The long-awaited Cybertruck has no Tesla badges on it because it is 'its own brand,' exec says

• Tesla's design chief has said there are no Tesla logos anywhere on the Cybertruck.
• Franz von Holzhausen told Jay Leno that Tesla saw the futuristic pickup as "its own brand."
• The Cybertruck's design has been highly polarizing and reportedly posed huge production challenges. 

Elon Musk thinks that the Cybertruck is Tesla's best-ever product — but the company seems to be positioning the futuristic pickup as its own brand.