Marissa Mayer.
Marissa Mayer.
  • Marissa Mayer is the cofounder and CEO of Sunshine, which helps people better manage their contacts.
  • The former Yahoo CEO is excited that AI is finally having its moment but worries about regulation.
  • Mayer's insights are part of Business Insider's year-end leadership series, "Looking Ahead 2024."

Marissa Mayer needs no introduction.

She was the first female engineer at Google and the CEO of Yahoo from 2012 to 2017.

Now, as cofounder of the contact-manager startup Sunshine, she wants to build software that deepens the human connection.

Launched in 2020, Sunshine is creating a portfolio of products that are "at the intersection of contacts, groups, events, celebrations," she told Business Insider. Think an old-school address book, digitized and optimized for younger generations.