Mark Zuckerberg speaks on stage against a blue background.
Mark Zuckerberg has managed to turn his reputation around in 2023.
  • Mark Zuckerberg has sort of become cool. Or cooler than he was.
  • In 2023, the Meta chief refreshed his public image from weird android to swole and thoughtful.
  • Here are five moments from the year that marked the reinvention.

It was not long ago that Mark Zuckerberg was the most mockable of the Big Tech CEOs.

Besides occasionally coming across as a little android-like in public, his leadership of Facebook has at times looked reactive rather than inventive.