Heidi Klum promotes snack wraps.
Heidi Klum helped promote the Snack Wrap in its heyday.
  • McDonald's cut snack wraps from its US menus about seven years ago. 
  • On Wednesday, McDonald's said chicken is a $25 billion business for the chain.
  • It plans to add more chicken meals, including a McCrispy wrap, to meet consumer demand.

McDonald's cut snack wraps from menus about seven years ago after franchisees and employees complained they were complicated to make. But today, McDonald's announced plans to bring chicken wraps back.