Chiara Verzella and Giulia Izzo pose in Shein clothes in front of a branded step and repeat.
Influencers Chiara Verzella and Giulia Izzo attend a Shein fashion show in Ibiza, Spain. Shein is valued at $66 billion, and it generated $23 billion in revenue last year.
  • The average Shein shopper is a nearly 35-year-old woman, according to a UBS report. 
  • She spends $100 per month on women's clothing, 60% more than the average US woman.
  • UBS analysts suggested that Shein will continue to gain market share.

While much of Shein's worldwide popularity comes from fashion-loving 20-somethings on TikTok, the average Shein shopper is actually 34.7 years old.