Nestlé
- Steve Presley is CEO of Nestlé's Zone North America.
- He says 2024 will mark a return to innovation and doing more around marketing for its many brands.
- Presley's insights are part of Business Insider's year-end leadership series, "Looking Ahead 2024."
For Steve Presley and Nestlé, 2024 is about getting back to innovation.
As CEO of Nestlé's Zone North America, he sees 2024 as a year to get back to basics. The past three years have been focused on COVID, supply-chain issues, and inflation — it's prevented the company from making strides on innovation and doing as much around marketing, and promotions, he told Business Insider.