A new group at Amazon is helping customers including PGA Tour and Bridgewater make generative-AI applications

• Amazon Web Services' Global AI Innovation Center, led by Sri Elaprolu, launched in July.
• Elaprolu's team works with over 1,000 AWS customers to develop generative-AI apps with Bedrock. 
• Elaprolu said AWS customers are getting serious about moving ideas from concept to production. 
• This article is part of "Build IT," a series about digital tech and innovation trends that are disrupting industries.

As the world's largest cloud provider, Amazon Web Services stands to gain the most from generative artificial intelligence.