Parth Raval.
  • Parth Raval is chief growth officer for PepsiCo Foods North America.
  • The changes of the past few years are a chance "for us to build muscle in how we plan," he said.
  • Raval's insights are part of Business Insider's year-end leadership series, "Looking Ahead 2024."

Parth Raval is a big fan of planning, especially at a company like PepsiCo.

Pepsi created the growth office about three years ago as the organization got bigger and more complex. As chief growth officer for PepsiCo Foods North America, Raval has to balance the short term with the long term. He's responsible for brands including Quaker and Frito-Lay, and he says his favorite Pepsi product is nacho-cheese Doritos ("It's a classic item!").