That "presidential look": How fashion can make or break a candidate for the White House

Sun, 12/10/2023 - 09:13

Republican presidential candidate Florida Gov. Ron DeSantis talks with diners at Vinton Family Restaurant in Vinton, Iowa, Saturday, Aug. 5, 2023. DeSantis was on a two-day trip across Iowa.
AP Photo/Thomas Beaumont

Desantis understands that fashion is incredibly important to a politician's image.
Jimmy Carter's love of cardigans might well have cost him a second term.
This is how fashon has impacted candidates's chances in the polls.

What does a president look like? In the age of social media more than ever, a candidate's appearance can make or break their chances of winning (or keeping) their office.