Tesla acted like a normal car company this year, and it actually worked

• Tesla started the year back on its heels.
• Elon Musk's price war and the Cybertruck gave the company big wins in 2023.
• Musk's personal drama continues to overshadow some of Tesla's success.

Tesla did a lot of growing up in 2023.

Elon Musk's company started the year back on its heels, with overflowing inventory, a stale-looking lineup, and shrinking profit margins due to a slew of hefty discounts.