These 5 trends will shape how consumers spend their money in 2024, according to the maker of Guinness and Smirnoff

• Neo-hedonism, personal wellbeing, and emerging technology will shape consumer spending in 2024, Diageo says.
• The beverage company analyzed consumer-behavior trends in a new report.
• People are splashing out on experiences like concerts and traveling, and choosing food with mood-enhancing properties.

"As financial challenges loom, consumers are re-evaluating their relationship with luxury and status," Diageo, the company behind alcohol brands including Guinness, Smirnoff, and Johnnie Walker, said in a new consumer-trends report.

Trends being embraced by consumers include so-called "neo-hedonism," seeking brands which want to make a positive impact on the world, and prioritizing their own personal wellbeing.

Read on to see the trends that Diageo says are shaping consumer behavior in 2024 and beyond.