Peter Cade
- In many ways, TikTok has become a forum for people to show off their armfuls of stuff.
- But an online movement known as deinfluencing is challenging the app's aspirational culture.
- People are calling out overconsumption, and redefining what it means to be cool on social media.
From fit checks and pantry re-stocking videos to beauty product hauls, TikTok is brimming with footage of creators showing off armfuls of products. We're constantly watching people who buy and own excessive amounts of stuff, and influencers telling us we should too.