What Kris Jenner's former personal assistant learned from her that helped her launch her own company: 'Kris doesn't do anything that's not strategic'

• A 27-year-old who briefly served as Kris Jenner's personal assistant has gone viral sharing her experiences.
• Madeline Steitz has since turned her focus to launching her own natural sweetener brand.
• Steitz said she gained important self-branding tips from the reality TV matriarch.

A 27-year-old vegan baker and entrepreneur went viral last year on TikTok discussing her brief stint as Kris Jenner's personal assistant, saying the job helped her launch her own eponymous sweetener brand.