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Eileen Fisher said a goal of becoming a 100% sustainable company helped remake the brand.

Guerin Blask/Courtesy Eileen Fisher; BI

  • Eileen Fisher and her team set a goal of making their company 100% sustainable.
  • Fisher said that while that's not attainable, it's essential to try.
  • The company still has a long way to go, according to a nonprofit that grades sustainability efforts.
  • Read more from BI's Transforming Business series.

Eileen Fisher knew she had to set a goal she could never achieve.

A decade ago, Fisher and her team were gathered at a meeting away from the company's headquarters north of New York City. The focus was on how her eponymous fashion label could boost its sustainability cred.

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Sustainability, Sustainability, transformers, eileen-fisher, profiles, transforming-business, transforming-business-2023, edit-series, editorial-sponsorship, intel-brand-2023, gi-tb-23, alyssa-powell, insider-illustration
Source
Why designer Eileen Fisher set an unachievable sustainability goal