Ancestry
- Deb Liu is the president and CEO of Ancestry.
- Liu likes to launch products in a timely fashion because it allows for immediate customer feedback.
- Liu's insights are part of Business Insider's year-end leadership series, "Looking Ahead 2024."
Who are you? What's your family's history? What's your family's story?
During the depths of the COVID-19 pandemic, many families lost older relatives, reminding them of the importance of passing on family stories, Deb Liu, Ancestry's CEO and president, told Business Insider.