A figure walking through lights

By Elizabeth Tobey, head of marketing, AI & Digital, NICE

January 1st is fake.

A senior leader at my organization said this to me mere weeks before the end of 2023.

This statement guided me to find my mission for 2024. It has become my North Star for this year, which I am certain will be known as the year of AI. We are witnessing new technology reach critical velocity (much like with the advent of the Internet) and seeing how AI is changing our existence.