Anna Lagos and her husband smiling.
Anna Lagos and her husband moved to New Braunfels in 2021.
  • Texas has become a popular destination for homebuyers.
  • Smaller cities like New Braunfels are passing metros like Austin and Dallas in attracting buyers.
  • New residents and locals told Business Insider how the city is winning people over.

Anna Lagos, 38, moved to Texas from California in 2014 with her husband and two children, joining her parents and most of her siblings who had already relocated to the state.

Lagos, a realtor, believed that Texas would offer her family a better chance at realizing the homeownership component of the often expensive American dream.