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- Selkie, a brand known for its puffy dresses, is facing backlash for using AI to create its designs.
- The brand's founder, Kimberley Gordon, said she used AI as a tool and base layer for her own artwork.
- Fans say that choosing not to hire a real artist goes against the brand's inclusive ethics.
The cult-favorite fashion brand Selkie seems to have fallen from its pedestal after using AI to create new clothing designs.
On January 16, the company known for its fluffy, feminine dresses shared a collage on Instagram to promote its new pet-themed line of Valentine's Day products.