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- EV demand is out there, it just looks different today.
- A new study closely tracks new EV shopper habits.
- Toyota tops Tesla as most-considered brand.
Claims that electric vehicles don't have enough demand may be overblown.
A new study from GBK Collective, published Thursday, found that half of the more than 2,000 US car consumers they interviewed were considering either an electric or a hybrid car for their next vehicle purchase.