Elon Musk's X lowers cost for gold checkmark 10 months after trying to get businesses to pay $12K a year

• Elon Musk's X, formerly Twitter, is now offering businesses verification for $200 a month.
• Last year, the platform said businesses would have to pay $1,000 monthly for a gold checkmark.
• The new offering comes days after Fidelity estimated X is now worth 71% less than when Musk bought it.

In the latest less-than-reassuring sign for X's financial health, Elon Musk's social media platform has introduced a heavily discounted version of its verification plan for businesses.