Tech Insider
Business Insider reporter Dominick Reuter in front of a Sierra store.
I wasn't sure what to expect the first time I visited Sierra, but now I'm hooked.

Dominick Reuter/Business Insider

  • Sierra is TJX's outdoor lifestyle brand, selling apparel, gear, home goods, and pet products.
  • It's still small, but the footprint has nearly doubled in the last five years to 90 US locations.
  • Business Insider visited a store for a closer look at T.J. Maxx's younger, sportier sibling.

Shopping for outdoor lifestyle stuff is normally a quick way to burn through a lot of cash.

Tags
Retail, TJX, tjx-companies, tj-maxx, t-j-maxx, Marshalls, rei, dicks, dicks-sporting-goods, outdoor-apparel, outdoor-gear, discount-retail
Source
I visited T.J. Maxx's outdoorsy sibling Sierra, the most interesting brand in t…