Side by side of two gross food pics probably made by a machine
Photos of food on Instacart that appear to be generated by AI.
  • Instacart is using generative AI to create photography for its recipes.
  • The recipes themselves are written by AI, as publicly disclosed by Instacart.
  • Many of the photos have quirks making the food look disturbing or absurd, or a mixture of the two.

Instacart, the grocery-delivery app, is now using generative AI for the food photos it runs with the AI-generated recipes it creates — and the results are a bit stomach-churning.