Millennials and Gen Z are giving up on one of their core values and investing more like boomers

• Preference for environmental, social, and governance — or ESG  investing plummeted in 2023 among millennials and Gen Z.
• Younger investors were less willing to support ESG initiatives if it meant lower investment gains.
• The economy appears to be a factor, but politics might also play a role. 

The turbulence of the economy over the last two years has many people rethinking how they invest their money and now environmental and social issues are paying the price.