People think self-driving cars should be 'better' than human drivers, executive says

• Laura Majors of Hyundai-backed Motional said autonomous vehicle firms had to "raise the bar" on safety.
• The technology is facing growing scrutiny amid high-profile recalls by Cruise and Tesla.
• Cruise recalled all its robotaxis following a crash in San Francisco. 

Many people think self-driving cars should be better than human drivers, an industry executive said.

Laura Majors, chief technology officer of Hyundai subsidiary Motional, told a panel at the World Economic Forum in Davos that while autonomous vehicles could have enormous societal benefits, it may also be difficult for the industry to persuade the public that they don't pose a threat.