The woman behind the Stanley Quencher's meteoric rise said she had to beg the company's executives to market to women

• Stanley-branded drinkware is all the rage among tweens and social media influencers.
• But the woman behind the craze for the Quencher said she had to push execs to market to women.
• Ashlee LeSueur, cofounder of The Buy Guide, told The Wall Street Journal that Stanley was resistant.

Stanley water bottles are having an undeniable boom in popularity, largely thanks to the cofounder of a woman-oriented shopping blog who pushed the century-old company to market their insulated travel cups directly to women.