Amazon is launching a chatty AI assistant called Rufus to people become smarter shoppers

• Amazon is banking on an AI-powered assistant to help customers make better shopping decisions.
• The tool, called Rufus, will pull information from Amazon and the web to personalize experiences.
• Rufus will progressively roll out to US customers in the next few weeks. 

Amazon announced a new AI-powered shopping assistant called Rufus.

The idea is that customers will be able to make better shopping decisions by generating answers from Amazon and web data.