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- Apple is reportedly abandoning its vehicle project after a decade of development.
- It's the latest casualty in the brutal EV market.
- Apple is tapping out as car companies scramble to adjust EV plans.
The Apple car is dead (apparently).
The scrapped plans are a grim sign for the EV market in the US, which has suffered from flagging demand. Apple has been working on its electric car for 10 years and is now dropping the project before ever even releasing a prototype, Bloomberg reported this week.