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- "The Apprentice" host and entrepreneur Lord Alan Sugar recently blasted remote work in a BBC interview.
- "You don't learn sitting at home in your Pajamas," he said.
- He's now being criticized for making these comments while doing the interview remotely via video.
British business mogul and "The Apprentice" host Lord Alan Sugar recently criticized remote working saying it's bad for morale and learning.
Lord Sugar, who has been the star of the popular reality competition series "The Apprentice" since 2005, was giving a remote interview with BBC Breakfast after season 18 of the series premiered this month.
"You don't learn sitting at home in your pajamas." Lord Sugar said during the virtual interview. "I think it's bad for morale, bad for learning. I know I learned from being with other people in an office."
"I'm totally against it," he said.
Lord Sugar's PR advisor, Andrew Bloch, wrote on X that he was out of the country at the time.
But the video posted by the BBC on TikTok has been flooded with critical comments from users calling Lord Sugar hypocritical for his views.
One user wrote: "Why didn't he show up to the interview at the studio?"
Another said: "He says while sitting at home."
Business Insider contacted Bloch for comment regarding Lord Sugar's comments but did not immediately hear back.
Lord Sugar recently shared some harsh words about the younger generation during an interview with The Daily Mail, where he criticized their sense of entitlement.
He said: "I see that in all walks of life now. Lack of hunger, wanting a quick fix, not wanting to put the graft in and get there through hard work. It's a different culture."
The battle between older generations and Gen Z has intensified in recent years as the younger generation enters the workplace.
Whoopi Goldberg, John Catsimatidis, and Whole Foods' former CEO John Mackey are among those who have called out younger workers for having a poor work ethic.