Denny's cut some customizations from its menu — and says it's helped rake in more profits

• Diner chain Denny's has simplified its menu to cut back on customizations and build-you-own options.
• CEO Kelli Valade said that Denny's was instead highlighting more profitable items.
• Modifications can bring in more revenues, but they often slow down service.

Denny's has simplified its menu to cut back on how much diners can customize their meals, and says it's helped make its restaurants more profitable.

The diner chain revamped its menu last year to make its kitchens easier to operate.

"Along with new product innovation, we simplified the menu layout while minimizing customizations and the build-your-own categories on the menu," CEO Kelli Valade told investors on Tuesday.