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- Artificial intelligence is helping fashion brands understand consumer behaviors and demands.
- The startups Spate and Fashable use AI insights to identify style trends for clients.
- Fashable's cofounder told BI he envisions brands and customers using AI to cocreate in the future.
- This article is part of "Build IT," a series about digital tech and innovation trends that are disrupting industries.
Artificial intelligence looks poised to change fashion at blistering speed. A 2023 report from the management consultant McKinsey & Company estimated that generative AI could add up to $275 billion to the industry's operating profits over the next three to five years.