Home Depot
Numerator found that Home Depot's typical shopper is a white woman over 60 years old who owns her home in the suburbs.
  • Home Depot has more than 2,300 stores and employs about 465,000 people across North America.
  • Two thirds of US consumers shop at Home Depot, and the brand has similar customer loyalty as Lowe's.
  • The store's typical customer is a white baby boomer who earns over $80K a year and owns her home.

Home Depot is the world's leading home improvement retailer, with sales of $152.7 billion last year.