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A staggering number of businesses are realizing the positive impact AI can have on marketing, personalization, and customer experience. But under the hood, AI efforts are only as good as the data powering them.
Many companies have found, however, that forging data into AI-ready shape isn't straightforward, as they discover that the customer data they have is often incomplete, inconsistent, and siloed across different business functions.
Building an effective data-driven personalization strategy requires leadership that inspires action and collaboration across a wide range of teams, including marketing, sales, customer success, product, and data engineering.