Lowe's average customer is a white baby boomer who spent $809 there last year

• Lowe's has 1,746 stores and employs about 300,000 people across North America.
• A little over half of US consumers shopped at Lowe's at least once last year.
• The store's typical customer is a more rural baby boomer who earns $60K a year and owns her home.

Originally founded in 1921 as a small general store in Wilkesboro, North Carolina, Lowe's is now the world's number-two home improvement retailer, with 300,000 employees and sales of $86.3 billion last year.