Microsoft's Xbox boss says jacking up video game prices can end up being 'manipulative'

• Microsoft's Xbox boss says making its games more expensive can end up being "manipulative."
• CEO Phil Spencer told Game File that Xbox hasn't done enough to court new customers.
• Last year, Xbox increased the price tag of its games from $60 to $70. 

Xbox games may be more expensive now, but Microsoft's gaming CEO realizes that there's a limit to how much gamers will take.

Last year, Xbox jacked up the price of its video games from $60 — once the standard in the gaming market — to $70 each.