Graza
Graza cofounder Andrew Benin talks about how the company keeps prices and quality low.
  • Olive oil prices are at record highs due to extreme environmental conditions.
  • But olive oil startup Graza says it only marginally raised its prices.
  • Graza cofounder Andrew Benin explains how — and why it's been difficult for the company.

This as-told-to essay is based on a conversation with Andrew Benin, the cofounder of olive oil startup Graza. The following has been edited for length and clarity.