Frustrated woman using a mobile phone while sitting on a sofa.
Stock image of a frustrated woman using a mobile phone while sitting on a sofa.
  • The operator of dating platforms Tinder, Hinge, and OkCupid is being sued.
  • Six plaintiffs claim the firm designed the apps to make them addictive and put profit over love.
  • Hinge's marketing promise that the app is "Designed to be Deleted" is false, the lawsuit said.

The operator of dating platforms Tinder, Hinge, and OkCupid is being sued over claims it makes its apps addictive and puts profit over love.

In a class action lawsuit filed on Wednesday in the US District Court for the Northern District of California, six plaintiffs said that the platforms deliberately created addictive, game-like design features to lock users into an endless "pay-to-play loop."